Rise South City trains, supports, and coaches Promotoras to take ownership of their neighborhood. These passionate leaders are parents and trusted messengers in our community who care deeply about justice and equity.
The Promotores Model dates back to the 1960’s in Central America where it started out as a grassroots movement with an emphasis on education and public health. Before being the model it is now, with a focus on community engagement and social change, it was a movement to train women on various health issues in their communities. This model was then adopted by the U.S. in 1968 in different states, specifically in states with a high Latino population. In California, this model was adopted as a social change model built on mutual empathy, trust, respect, and understanding.